Design Alchemy™ Workshop
Build the brand infrastructure that lets your work finally speak as loudly as your reputation, without a full rebrand commitment.
Our Signature Brand Strategy Workshop
I. What We’ll Do
Design and branding is the foundation of any successful business, so think of this investment as a low-commitment step for gaining long-term support. Trusted by 40+ businesses over 5 years, our immersive workshop is your chance to test-drive collaborating without committing to a full project. Whether pivoting or seeking clarity on your visual identity, this workshop gives you a detailed preview of how design supports growth.
II. What You Receive
You’ll receive a 90-minute strategy call, 2 weeks of custom research and strategy, a custom 25-minute presentation with a 45-page brand strategy pdf, brand positioning and insights, audience personas, Narrative alchemy and core messaging, Neighbors and colleagues' analysis, 2–3 distinct design vignettes, design opportunities to immediately implement yourself, and a 6-month implementation roadmap.
III. Who It’s For
Solo founders ready to pivot or refine
Artisans looking for cohesion
Small businesses ready to scale and grow
Service-based brands looking to connect
Pre-launch ventures needing a sturdy foundation
IV. What it Costs
Our workshop is $750 or 2 payments of $385 (on request.) For less than the cost of your email marketing software (or filing those taxes), you walk away with a custom roadmap for your brand’s next evolution. Design Alchemy™ is packed with design tips, strategy tailored to your unique goals, vignettes to guide your visual direction, and design opportunities you can implement straight away while you grow. Your $750 workshop fee also applies 100% toward any future project for 90 days.
Design is an investment. Businesses will pay anywhere from $1,200 to $30,000 just for strategy alone. With this immersive workshop, you get the same high-caliber insights and creative direction to apply on your own or with us through deeper partnership. No need to commit to a full-scale project before you're ready. No guesswork or endless DIY trials.
V. Understanding Investment
VI. Why Denae Co.
We reserve only 2 Design Alchemy™ workshops per month to maintain our high-touch process and ensure you get detailed results. After our initial strategy call, our studio spends 2 weeks doing our own research, and putting it together into a presentation for you to have on-demand. Workshops have secured clients over $5k in funding, increased engagement, helped pitch to investors, and helped them immediately implement brand changes in their business.
The Brand Foundation That Saves You $5K
Your work deserves to be seen the way it's experienced—immersive, intentional, impossible to forget. We architect the brand systems that bridge the distance between your craft mastery and the clients actively searching for exactly what you offer.
Whether you’re pivoting or seeking clarity on your visual identity, this workshop gives you a detailed preview of how design can support your growth.
What Clients Say
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Arts Collective
“I have specifically recommended the Design Alchemy Workshop many times! It was eye-opening for me and my team, bringing light to elements of our work that distinguish us in our industry and guiding us towards a clear and values-aligned strategy. The workshop process was accessible, easeful and rewarding—the perfect stepping stone as we grow. Rheagen shared so much gold with us in the final presentation, and we look forward to continuing to work together! Truly a gem in the design world.”
—Sarah Bernes-Zieve
Founder and DirectorWithin 2 months, Sarah raised $5,000 for her organization, later investing in a full brand project.
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Bri Alexander Wellness
“Rheagen really takes her time getting to know your brand, understanding your industry and scoping out others in the field. I was so impressed by all the concepts and designs she curated, and it made me really excited to update my brand. Her work reinforced my vision—it was honestly refreshing to learn my brand's impact from an outside perspective. I also felt really seen and heard in the creative process, which is usually a pain point for me with design. She's great at what she does. I'd definitely recommend.”
—Bri Alexander Wellness, Founder
Holistic Sonic EscapesBri was able to immediately implement design recommendations on her own, streamlining her voice and visuals.
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MICA Creative Entrepreneurship
“Out of all of them, a lot of people specifically called out your presentation. They LOVED it; you have an incredible way of presenting information in a way that’s thought out, intentional, and well-designed.”
—Aishwariya Chandrasekar
Associate Director, Creative Entrepreneurship -
Viridian House
“We are blown away by the results. Thank you again so, so much for putting this together and helping us seed visuals and conjure names. Viridian House has really taken hold of us and while we're still sitting with it and possibilities, that's the direction we're probably going to take so THANK YOU!!! Again, can't emphasize enough just how grateful we are to you for your help and guidance as we embark on this journey!”
—Nathalie von Veh, Co-founder
Verdan Artist Residencies
Have a Question?
Email us at rheagen@denae.co and we’ll reply within 48 hours.
For Founders Who Obsess Over Every Detail
Craft-driven founders lose hours to DIY design that never feels quite right. When they invest in strategic brand systems once, they reclaim hundreds of hours for actual business growth. We know because we’ve seen it.
With a BFA from MICA’s globally recognized Graphic Design program, we've guided 40+ founders to secure $300k+ in funding, achieve significant revenue growth, and earn industry accolades, all while keeping our 100% client satisfaction streak alive.
Not Ready to Book Yet?
We’ll send you samples from our workshop with previous clients.